In Print

Reach an audience of business decision makers in print by advertising in our extensive, multi-market portfolio. RBI owns a wide range of B2B journals and magazines across a variety of industry sectors, including: Personnel Today, Farmers Weekly, Caterer and Hotelkeeper, Flight International, New Scientist, to name but a few. Our print products offer you the chance to reach a highly engaged audience, over 50% of which are involved in the purchase decision making process in their company.

RBI prides itself in the high quality of its editorial content, making our B2B titles must-reads for industry professionals. Advertising within this context is the perfect way to get your message in front of your target audience, whether you wish to reach those in a specific industry or have broader targeting needs such as business decision makers in any area of business.

The RBI print portfolio audience*:

• 46% managerial level or above
• 53% have purchasing responsibility
• Average personal income of £43,635
• 87% read an RBI publication regularly

RBI's print and online products provide a fully integrated platform for your campaign. The benefit of advertising in print and online means you can maximise the reach of your campaign and therefore maximise your target audience's engagement with your message.

The RBI integrated print and online audience*:

• 42% are managerial level or above
• 51% have purchasing responsibility
• Average personal income of £41,618
• 63% work in SMEs

*Source: RBI Customer Research 2008